Establishment as KI-VC and Formation of XTZ Esports
KI-VC started with a focus on sports, media, and blockchain, developing XTZ Esports as a leading esports entity in Asia, marking their initial steps in competitive gaming and digital entertainment.
XTZ ESPORTS LAUNCHED 2 MAJOR ESPORTS TEAMS
XTZ Esports made a groundbreaking entry into the competitive gaming arena by launching two major teams in FreeFire and Valorant, two of the most popular esports games in Southeast Asia. These teams went on to deliver exceptional performances consistently.
LAUNCH OF VIP LOUNGE - ORIGINAL GAMER PODCAST IP
XTZ Esports, in the year 2020, launched an original podcast series called the VIP Lounge. The first season hosted some of the biggest esports personalities such as Scout, Mavi, Kronten among others. This innovative content IP focused on engaging discussions and insights from the heart of the esports community.
XTZ ESPORTS LAUNCHED CORPORATE ESPORTS LEAGUE
In 2021, XTZ Esports hosted the Corporate Esports League (CEL), a unique two-part event. It saw participation from major companies like HTC and Riot Games. The event combined competitive esports gaming with insightful conferences, featuring prominent industry personalities such as John Linden and Joey Brander.
INTRODUCTION AND EXPANSION OF ZONE
LSC launched Zone, a decentralized gaming platform, enabling global online competitions across various gaming genres. Since its inception, Zone has partnered with 5,264+ global content creators, has generated 5,600,000 impressions worldwide.
ZONE AS TITLE SPONSOR FOR TIE BREAK TENS
In 2021, Zone was the Title Sponsor of ‘Tie Break Tens’ in Dubai. The event saw top tennis players such as Gaël Monfils, Dan Evans, Taylor Fritz, and Zizou Bergs as participants. AS the Title Sponsor, Zone also bridged the real-world sport of tennis with the world esports, and included a fun segment where players competed against top esports FIFA player, MsDossary in a match.
ULTIMATE KRICKET CHAMPION (UKC) WITH GLOBAL CRICKET STARS
LSC and Zone organised the 2021 edition of Ultimate Kricket Champion (UKC), an action- packed thrilling cricket competition. Zone brought together cricket legends like Chris Gayle, Bravo, Afridi, and Rashid Khan in a unique short-form 1v1 cricket event, which was a massive success.
CHRIS GAYLE vs MORTAL IN AN EXCLUSIVE CS:GO MATCH-OFF
During the 2021 UKC event, Zone also hosted a viral live stream match-off where cricket legend Chris Gayle played against one of India's biggest esports personalities, Mortal (Naman Mathur). The match trended on YouTube at #5 and garnered 582,000 views.
ZONE AS PLATINUM SPONSOR OF GLOBE SOCCER AWARD
Continuing the legacy as a leading sports entity, Zone was also the Platinum Sponsor of Globe Soccer Awards, one of the biggest award shows acknowledging achievements in football and introduced the first award for the "Best Esport Player of The Year".
ZONE HOSTED A STAR-STUDDED SIM RACING CHALLENGE
During the F1 Dubai Grand Prix weekend, Zone hosted an exclusive star-studded event which had an audience of Pierre Gasly, Lindsay M Brewer, and Shmee 150. The global icons also participated in a simulation car racing challenge. Lindsay’s Instagram collaboration Reel with Zone garnered 650,000 impressions.
Launch of the first Metaverse concert in the Middle East
LSC launched MetaBoundless, and hosted the first-ever metaverse concert in the UAE, featuring some of the biggest names in the music industry, Ragheb Alama & Michel Fadel. This landmark event utilized advanced NFT ticketing, presented Digital Avatars of the star performers, and gifted unique Digital Collectibles to every attendee, setting a new standard in digital entertainment experiences.
ACQUISITION OF TENPIN BOWLING RIGHTS FROM IBF
XTZ Esports (the previous name of League Sports Co) struck a significant 20-year deal with the International Bowling Federation, acquiring the rights for tenpin bowling with an aim to drive innovation, growth, and investment in the sport.
Launch of World Bowling League (WBL)
The World Bowling League was introduced as a multidisciplinary bowling sport entity, with an extensive vertically-integrated asset portfolio, focusing on technology and major sports activations, aiming to elevate the sport of bowling.
ZONE PLAYFI LEAGUE - ONE OF THE BIGGEST GAMING LEAGUES
In November 2022, Zone hosted the first edition of PlayFi League - one of the biggest online gaming leagues. The league was a massive success with 199,618 players participating and 5,057,136 games played. Some of the biggest gaming content creators from Asia, Europe, Middle East collaborated and garnered 5,600,000 impressions.
Rebranding to League Sports Co (LSC)
The transition from KI-VC to LSC marked a significant rebranding, with a renewed focus on sports entertainment and technology integration.
LAUNCH OF TEAM BLUE RISING WITH VIRAT KOHLI IN E1 SERIES
In collaboration with cricket legend Virat Kohli, League Sports Co launched a racing team in the UIM E1 World Championship - world’s first all-electric raceboat championship. LSC joined the ranks of other celebrity team-owners namely Rafael Nadal, Tom Brady, Checo Perez, Didier Drogba and Steve Aoki. The Instagram announcement video has locked 38 million views - the biggest E1 team announcement!
WBL LAUNCH KEYNOTE ANNOUNCING FUTURE PLANS
The WBL Launch Keynote was released in 2023 and announced LSC's future strategies in integrating technology and elevating the sport of bowling globally. It introduced the vertically integrated asset portfolio under the banner of World Bowling League. The keynote has been a massive success, garnering significant acclaim from all across the world.
Broadcast of IBF World Championships 2023, Kuwait
LSC covered the 2023 IBF World Championships, streaming the entire event on our very own LSC platform. It was a glorious spectacle, a fierce battle among the top bowling countries of the world. Each moment was filled with intensity, as nations competed for supremacy in what turned out to be an epic showdown.
Inaugural Race of E1 Series in Jeddah
In the highly anticipated inaugural race of the E1 Series in Jeddah, Team Blue Rising clinched 4th position, earning 10 points in a field brimming with talent. The event marked a monumental success, drawing celebrities and teams from around the globe. The competition was fierce, showcasing intense battles on the track and rigorous training off it, creating an atmosphere reminiscent of the pinnacle events in E1 Series.
Introducing Sports OS
LSC proudly unveils its premier technology suite, Sports OS. This comprehensive platform spans multiple genres, including an athlete participation platform, an immersive sports viewing experience, AI Vision Technology, and a Tournament & League Operations platform. Each component has been carefully crafted to enhance the experience for all key stakeholders within the sports industry's various verticals.