// Our Assets //

LSC invests, owns and operates sports assets with a progressive view on sports-anchored media & entertainment, enabled with fan engagement tech

Sports

Sports Assets and Teams

Innovative teams and sports properties showcasing elite talent and redefining athletic excellence and culture

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TEAM BLUE RISING

Co-owned by Virat Kohli and LSC, a new team setting bold standards in the world of sports and sustainability

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WORLD BOWLING LEAGUE

A groundbreaking global event that elevates bowling to new heights

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Million Dollar Roll

a high-octane, global competition designed to electrify the sport

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WE BUILD CUTTING-EDGE SPORTS TECH PRODUCTS

That accelerate the growth of emerging Sports Assets, transform passive viewers into active participants, allow scalable digital athlete participation and connect invested sports communities and fans to brands.

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Tournament Management System

Streamlined, efficient tournament management and global publication system

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PLAY APP

The hub for global athlete participation, casual and professional

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Sports OS Live

Interactive sports streaming platform elevating sports viewing

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STRIKEVISION AI

AI-powered, precise bowling scoring with advanced analytics and tracking

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